ECCA initiated the plant-a-tree campaign by linking it with the ongoing ECCA project activities (improving school environment, beautification and wise use of open spaces, herbal garden, etc.).

This campaign is being implemented in schools, community forest and other open spaces (which are owned and managed by a legal entity). Grown-up trees/plants are planted as it shows the difference and people will also be able to see the positive changes in the location, besides being the CO₂ absorber. The school management, school based nature clubs, local women groups and other local groups are the local partners. They are motivated to take action in their locality and to look after the planted trees. Adopt-a-tree scheme (where school children will study and monitor the growth of the tree) has also been linked to this campaign.